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Customer Advocates

Customer Advocates are a voice for customers within the banks

Customer Advocates help their bank better understand what its customers and the community need. They have the power to escalate issues to the CEO if they think the bank isn’t keeping its promises.

Customer Advocates give customers a greater voice within the bank. The Advocates are there to help to build and sustain an ethical banking culture that acts responsibly.

Customer Advocate Guiding Principles assist banks when designing, appointing and reviewing the role of Customer Advocate. The principles were developed in 2016 and updated in June 2021 to reflect how the role has matured.


Bank Customer Advocates

  • AMP Group: Michelle Gibbon who reports to David Cullen, Group General Counsel.
  • ANZ: Jo McKinstray who reports to Mark Hand, Group Executive Australia Retail and Commercial Banking.
  • Arab Bank Australia: James Gow who reports to Joseph Rizk, Managing Director and Chief Executive Officer.
  • Bank Australia: Chris Newey who reports to Patrick Ashkettle, Chief Risk Officer.
  • Bank of China: Phillip Kong, Customer Advocate of the Bank of China, Australia.
  • Bank of Queensland: Tanya Aaskov who reports to the General Manager Corporate Public Affairs & Customer Advocacy.
  • Bendigo and Adelaide Bank / Rural Bank: Leonie Higgs who reports to the Chief Customer Officer, Marnie Baker.
  • Citi: Louise Beach who reports to the Director Digital, Delivery and Client Experience.
  • Commonwealth Bank: Angela MacMillan, CBA Group Customer Advocate.
  • HSBC: Ayela Thilo, Jessica Power, Head of Wealth & Personal Banking, Australia, HSBC Bank Australia Limited.
  • ING: Claudia Lane, who reports to Head of Retail Banking, Glenn Gibson.
  • Macquarie Bank: Rosalind Persaud, who reports to Shemara Wikramanayake, Managing Director and Chief Executive Officer.
  • ME Bank: Scott Dare who reports to Ingrid Purcell, Chief Experience Officer.
  • MyState Bank: Melanie Rottier who reports to Mandakini Khanna, Chief Risk Officer.
  • NAB: Catherine Wolthuizen, NAB Customer Advocate.
  • Rabobank: Monica Assaf who reports to Peter Knoblanche, Managing Director Rabobank Aust. & NZ Group / CEO Rabobank Australia.
  • Suncorp: Michelle Bain, to Group Executive for People, Culture and Advocacy Fiona Thompson.
  • Westpac: Adrian Ahern, who reports to Carolyn McCann, Group Executive, Customer and Corporate Relations.

If you have a complaint. The Customer Advocate role is to help with issues that impact customers generally. They are not usually involved in individual customer disputes.